Work with clients and creative teams in order to develop effective and appealing packaging solutions for different product categories: food, beverages, home care, personal care, beauty and health care, among others.

Research consumer trends to create innovative proposals.

Direct and executed all projects from concept and through all phases of design to prepare electronic files.

Create successful brands for various products and services.

Analyze the elements that give the brands their own unique character.

Investigate current trends of the market to understand the state of the brand in its environment.

Develop the Brand Book to maintain its identity across all aspects of the business (Brand Consistency).

Renovate existing brands to make it more appealing to the public.

Work with established brands to deliver new marketing materials.

Develop original company logos, key visuals, brochures, presentations, promotional materials, film posters, website elements and other design assets in any file format.

Conceptualize and design marketing materials, business cards and sales brochures to promote brand recognition in innovative ways.

Direct product photo shoots for print ads and marketing materials.

Provide support and profound knowledge of printing systems: flexographic, gravure, offset, digital printing and screen.

Develop art finalization according to the printing parameters for an accurate outcome (file preparation and color separation).

Collaborate with Print Management Agencies (PMAs) Printers and Suppliers to obtain 100% reproducible designs.

Adapt design to expand brand architecture across pack formats, variants and sub-brands.

Support in Press Check approval.